Contemporary Issues in Strategic Management (Hardcover)

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2018
Authors:	Paul Phillips • Luiz Moutinho
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	296
ISBN-13:	978-1-138-93963-9
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-138-93963-3
Barcode:	9781138939639

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!