Traditional narratives on strategic management no longer fulfil the
needs of students, practitioners, consultants and business owners
operating within contemporary society. This textbook provides a
differentiated approach to the topic, highlighting the dichotomy
between theory and practice, and guiding readers towards an
understanding of the future of strategic management. Moving beyond
the short-sighted goal of profit maximization, Contemporary Issues
in Strategic Management shines a light on measures that really
matter, such as value. A wealth of global examples provide an
illustration of competitive advantage from market-based and
state-based perspectives, giving an insight into the activities
that lead to the formation of successful and unsuccessful
strategies. Written by two distinguished scholars in the field,
this global textbook is essential reading for postgraduate students
of strategic management worldwide.
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