"The Innovative Leader" is written to address, in a practical way,
the questions of innovation that managers face: How can managers
transform employees from cubicle dwellers into innovation warriors?
Where can the ideas come from to fuel the supply of innovation? How
does one find the time and resources to try new ideas? Sloane
stresses the competitive advantage of innovation and creativity in
modern business. He shows how to apply methods of innovation and
creativity to the individual, to business peers, and to the
organization. Paul Sloane demonstrates the importance of setting
out one's vision clearly, and he emphasizes the need for continual
evaluation of the process. Through numerous international examples
he illustrates how organizations such as Virgin, Body Shop, Disney,
and 3M have benefited from this approach, encouraging excellence
and entrepreneurship through challenging goals that keep employees
motivated and engaged.
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