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Books > Business & Economics > Business & management > Business negotiation
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Making Jeans Green - Linking Sustainability, Business and Fashion (Paperback)
Loot Price: R1,220
Discovery Miles 12 200
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Making Jeans Green - Linking Sustainability, Business and Fashion (Paperback)
Expected to ship within 12 - 17 working days
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Consumers spend approximately $93 billion on denim products every
year. This consumption comes at a great cost, with thousands of
litres of fresh water, hazardous chemicals and energy contributing
to just one pair of jeans, leaving the environment and the industry
vulnerable to pollution and climate change. Using facts, figures,
case studies and anecdotes, this book investigates why the industry
has been so slow to adopt green technologies and offers practical
solutions to designers and fashion executives who want to switch to
cleaner manufacturing, including those working in the 'fast
fashion' sector. It also offers advice to the eco-conscious
consumer who wants to purchase denim more sustainably. Considering
the full lifecycle of a pair of jeans from the cotton crop to
disposal, it presents examples of how to go green at different
stages. This book will be of great interest to fashion students and
researchers, as well as designers, fashion executives,
policy-makers and anyone who comes into contact with the world of
denim.
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