Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Marketing Fashion - A Global Perspective (Paperback)
Loot Price: R4,601
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Marketing Fashion - A Global Perspective (Paperback)
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While rooted in traditional marketing principles, successful
fashion marketing presents a unique set of opportunities and
challenges. Marketing Fashion: A Global Perspective is the first
text to engagingly present marketing theories and practices as they
specifically relate to apparel, home goods, and other design-driven
products. Using a variety of contemporary examples, the text
details how fashion marketers develop and apply marketing
strategies that meet consumer needs at a profit. Topics covered
include: consumer and organizational buying behavior, market
research, market segmentation, product planning and positioning,
pricing, retailer relationships, and additional classic marketing
theories and practices as they relate to design. In addition,
Fashion Marketing explores in depth contemporary issues such as
technology, social responsibility and ethics, sustainability, and
globalization, and considers effective strategies for various
economic climates.
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