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International Business (Paperback, 2nd Revised edition)
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International Business (Paperback, 2nd Revised edition)
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Now in its second edition, and in collaboration with their
contributing authors, world renowned academics Peter J. Buckley FBA
OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of
experience and expertise to present a truly global text on
international business. The Global Factory framework, developed by
Peter J. Buckley, forms an overarching, coherent and accessible
model for understanding how businesses operate globally.
Synthesising perspectives from economics, social anthropology,
political economy, and management, International Business also
provides a multitude of examples, case studies and insights from
across the globe that link theory to management practices - all to
equip you for the challenges faced in the business world today.
Engaging examples include internationally-recognised companies such
as Nike, Ben & Jerry's, TikTok and Maersk, as well as
organizations from emerging markets such as Saudi Arabia, Brazil
and Turkey. Opening cases discuss real challenges faced by
international businesses, inviting you to discuss and devise your
own solutions, while closing cases and 'IB Insights' offer
opportunities to further reflect on international business
practices at real, global companies. Stretch your critical thinking
skills by engaging with the 'Topics for Debate', and build strong
academic understanding by looking at the 'Research Insights', which
introduce key scholarship and provide commentary on seminal
international business research. This fully revised and more
concise edition is your ideal guide to international business. An
exciting development for this new edition, the enhanced e-book
offers an even more flexible and seamless way to learn:
www.oxfordtextbooks.co.uk/ebooks This book is accompanied by the
following online resources: For students: Links to seminal articles
as highlighted in the Research Insights feature Online activities
to develop skills in research, data collection, and analysis Web
links to sources of data, each accompanied by critical commentary
Multiple-choice questions with instant feedback IB decision-aids to
explore real, decision-making tools used by managers For lecturers:
A case study bank Additional shorter and longer case studies with
exemplar answers Links to video clips, accompanied by short
paragraphs of critical commentary Comprehensive, customisable
PowerPoint slides Test bank Tutorial activities Suggested
assignment questions Instructor's manual including a guide to
teaching the Global Factory framework, and guidance from the
authors on the case study questions, IB challenges, and Topics for
Debate features
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