Managing in Turbulent Times tackles the key issues facing managers
in the 1990s: how to manage in rapidly changing environments. This
seminal and prophetic book laid the foundation for a generation of
writers on change management. This book concerns the immediate
future of business, society and the economy. The one certainty
about the times ahead, says Drucker, is that they will be turbulent
times. In turbulent times the first task of management is to make
sure of the organizations capacity for survival, to make sure of
its structural strength and soundness, its capacity to survive a
blow, to adapt to sudden change and to avail itself of new
opportunities. The author is concerned with action rather than
understanding, with decisions rather than analysis. It aims at
being a practical book for the decision maker, whether in the
private or the public sector.
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