Change is the one constant in business, and we must adapt or face
obsolescence. Yet certain challenges never go away. That's what
makes this book "must read." These are the 10 seminal articles by
management's most influential experts, on topics of perennial
concern to ambitious managers and leaders hungry for
inspiration--and ready to run with big ideas to accelerate their
own and their companies' success. If you read nothing else - full
stop - read: Michael Porter on creating competitive advantage and
distinguishing your company from rivals John Kotter on leading
change through eight critical stages Daniel Goleman on using
emotional intelligence to maximize performance Peter Drucker on
managing your career by evaluating your own strengths and
weaknesses Clay Christensen on orchestrating innovation within
established organizations Tom Davenport on using analytics to
determine how to keep your customers loyal Robert Kaplan and David
Norton on measuring your company's strategy with the Balanced
Scorecard Rosabeth Moss Kanter on avoiding common mistakes when
pushing innovation forward Ted Levitt on understanding who your
customers are and what they really want C. K. Prahalad and Gary
Hamel on identifying the unique, integrated systems that support
your strategy
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