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Protecting the Brand, Volume II - Busting the Bootlegs (Paperback)
Loot Price: R590
Discovery Miles 5 900
You Save: R117
(17%)
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Protecting the Brand, Volume II - Busting the Bootlegs (Paperback)
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List price R707
Loot Price R590
Discovery Miles 5 900
You Save R117 (17%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Protecting the Brand, Volume II: Busting the Bootlegs follows
Volume I which provides a unique combination of legal and business
best practices related to intellectual property protection. This
second volume showcases U.S. states specific legal statues and
examples related to legal approach to counterfeiting and grey
market issues. The primary emphasis is to prove advice to U.S.
companies navigating the complex domestic legislation and provide a
single source of reference for both law practitioners and those
tasked with intellectual property rights enforcement and compliance
who need to understand the applicable state legislation. Both
volumes of this book are focused on leveraging trademark
enforcement while also commenting on copyright and patent
enforcement, establishing a framework for successful brand
protection in the future.
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