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Marketing Communications in the Pharmaceutical Industry (Hardcover, 1 New Ed) Loot Price: R5,274
Discovery Miles 52 740
Repayment Terms: R494 pm x 12*
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Marketing Communications in the Pharmaceutical Industry (Hardcover, 1 New Ed): Peter Holden

Marketing Communications in the Pharmaceutical Industry (Hardcover, 1 New Ed)

Peter Holden

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Loot Price R5,274 Discovery Miles 52 740 | Repayment Terms: R494 pm x 12*

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Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

General

Imprint: Radcliffe Publishing Ltd
Country of origin: United Kingdom
Release date: June 2004
First published: 1992
Authors: Peter Holden
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Hardcover
Pages: 714
Edition: 1 New Ed
ISBN-13: 978-1-870905-38-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > Other branches of medicine > Pharmacology > General
Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Pharmaceutical technology
LSN: 1-870905-38-5
Barcode: 9781870905381

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