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Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Pharmaceutical technology

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Marketing Communications in the Pharmaceutical Industry (Hardcover, 1 New Ed) Loot Price: R5,816

Discovery Miles 58 160

Repayment Terms: R545 pm x 12*

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Marketing Communications in the Pharmaceutical Industry (Hardcover, 1 New Ed): Peter Holden

Marketing Communications in the Pharmaceutical Industry (Hardcover, 1 New Ed)

Peter Holden

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Loot Price R5,816 Discovery Miles 58 160 | Repayment Terms: R545 pm x 12*

Expected to ship within 12 - 19 working days

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Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

General

Imprint:	Radcliffe Publishing Ltd
Country of origin:	United Kingdom
Release date:	June 2004
First published:	1992
Authors:	Peter Holden
Dimensions:	234 x 156 x 15mm (L x W x T)
Format:	Hardcover
Pages:	714
Edition:	1 New Ed
ISBN-13:	978-1-870905-38-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Medicine > Other branches of medicine > Pharmacology > General Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Pharmaceutical technology Promotions
LSN:	1-870905-38-5
Barcode:	9781870905381