Since Boomers believe that they're getting better with age,
marketers need to get better at the way they market to age. The
brands and businesses that figure this out first will realize
astonishing growth in this uncontested space .....and that is
precisely the point of Getting Better With Age - Improving
Marketing in the Age of Aging. Getting Better With Age is the
second volume in Peter Hubbell's Age of Aging series. His first:
The Old Rush - Marketing for Gold in the Age of Aging (2014) was
honored with numerous accolades including the Axiom Business Book
Award and the Indie Excellence Award. The Old Rush was also a
finalist for the International Book Awards and the USA Best
Business Book Awards. This new work begins where The Old Rush ended
by offering a comprehensive view of aging, ranging from the
financial implications of the longevity economy to the consumer
behavior influenced by the psychology of aging. He then puts these
findings into context by sharing a series of five "metaphorical
case studies" that explore the ways that things -- such as Wine,
Cheese, Leather, Cast Iron Skillets and Memories - get better with
age. Finally, Hubbell offers readers 50 Ways to Get Better With Age
- a wealth of aphorisms that offer immediate and actionable advice
for brands that have come to appreciate the power of "getting
better with age" and are ready to get started. If you're looking
for the secrets to success, this book is brimming with secrets
gleaned from the author's extensive career in advertising and his
rise to prominence as one of the world's leading experts on
marketing to age. It's serious business content served up as
enjoyably as fine wine that gets better with age. Winner of the
Silver Medal for Marketing books, 2016 Axiom Awards
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