Extending the Business Network Approach - New Territories, New Technologies, New Terms (Hardcover, 1st ed. 2016)

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential 'business networks perspective' approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	May 2016
First published:	2016
Editors:	Peter Thilenius • Cecilia Pahlberg • Virpi Havila
Dimensions:	210 x 148 x 28mm (L x W x T)
Format:	Hardcover
Pages:	381
Edition:	1st ed. 2016
ISBN-13:	978-1-137-53763-8
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-137-53763-9
Barcode:	9781137537638

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