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Research in International Marketing (RLE International Business) (Hardcover) Loot Price: R4,261
Discovery Miles 42 610
Repayment Terms: R399 pm x 12*
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Research in International Marketing (RLE International Business) (Hardcover): Peter W. Turnbull, Stanley Paliwoda

Research in International Marketing (RLE International Business) (Hardcover)

Peter W. Turnbull, Stanley Paliwoda

Series: Routledge Library Editions: International Business

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Loot Price R4,261 Discovery Miles 42 610 | Repayment Terms: R399 pm x 12*

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This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: International Business
Release date: November 2012
First published: 1986
Editors: Peter W. Turnbull • Stanley Paliwoda
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 388
ISBN-13: 978-0-415-65811-9
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-415-65811-X
Barcode: 9780415658119

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