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Books > Business & Economics > Business & management > International business

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Strategies for International Industrial Marketing (RLE International Business) - The Management of Customer Relationships in European Industrial Markets (Hardcover) Loot Price: R4,644

Discovery Miles 46 440

Repayment Terms: R435 pm x 12*

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Strategies for International Industrial Marketing (RLE International Business) - The Management of Customer Relationships in...

Strategies for International Industrial Marketing (RLE International Business) - The Management of Customer Relationships in European Industrial Markets (Hardcover)

Peter W. Turnbull, Jean-Paul Valla

Series: Routledge Library Editions: International Business

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Loot Price R4,644 Discovery Miles 46 440 | Repayment Terms: R435 pm x 12*

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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: International Business
Release date:	November 2012
First published:	1986
Editors:	Peter W. Turnbull • Jean-Paul Valla
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Hardcover
Pages:	324
ISBN-13:	978-0-415-65812-6
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-415-65812-8
Barcode:	9780415658126