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Strategic Issues in European Aerospace (Paperback)
Loot Price: R1,527
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Strategic Issues in European Aerospace (Paperback)
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This book is a unique collection of perspectives provided by a mix
of leading academics, industrialists and government officials on
the challenges facing the European aerospace industry. The book
focuses on two interrelated, daunting challenges. The consolidated
American aerospace industry, which in the 1990s has undergone
$100bn worth of merger activity. The second is the compelling task
of rationalization and consolidation required in the European
industry itself. Through a mix of analytical perspectives and
project-oriented assessments, the book provides an essential guide
to the major strategic agenda for the European industry. A unique
feature is the contribution of leading industry executives and
project managers. These industry insiders outline the dilemmas and
challenges facing the industry from the viewpoint of those at the
sharp end of the business. The book is an essential guide to the
technical, political and economic agenda for aerospace in the next
decade and beyond.
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