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Strategic Scientific and Medical Writing - The Road to Success (Paperback, 1st ed. 2015)
Loot Price: R2,760
Discovery Miles 27 600
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Strategic Scientific and Medical Writing - The Road to Success (Paperback, 1st ed. 2015)
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A document may be based on accurate medical and scientific
information, follow guidelines precisely, and be well written in
clear and correct language, but may still fail to achieve its
objectives. The strategic approach described in this book will help
you to turn good medical and scientific writing into successful
writing. It describes clearly and concisely how to identify the
target audience and the desired outcome, and how to construct key
messages for a wide spectrum of documents. Irrespective of your
level of expertise and your seniority in the pharmaceutical,
regulatory, or academic environment, this book is an essential
addition to your supporting library. The authors share with you
many years of combined experience in the pharmaceutical and
academic environment and in the writing of successful
outcome-driven documents.
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