Written by two of the world's most well-known ROI (Return on
Investment) gurus, this guide is indispensable for anyone involved
in showing the value of money for projects and programs in
governments, non-governmental organizations, nonprofits, and
businesses. These range from human capital programs to marketing
initiatives, technology implementations, systems integrations,
quality and lean processes, public health initiatives, procurement
procedures, public relations events, risk management policies,
economic development programs, corporate social responsibility
projects, public policy programs, branding activities, innovation
programs, customer satisfaction projects, and everything in
between. In a step-by-step process, the book shows how to measure
the success of projects and programs, including measuring impact
and ROI (Return on Investment). This book also shows how to
forecast the value of the project in advance and how to collect
data during and after project implementation. It addresses
improvements throughout the process so that the project delivers
optimum value. In addition to businesses, this book is appropriate
for governments, NGOs, nonprofits, universities and healthcare
organizations. As a reference for those who are seeking ways to
assign value to what they have measured, the book will clarify and
resolve much of the mystery surrounding the conversion of data to
monetary values. Building on a tremendous amount of experience,
application, practice, and research, the book will be based on the
work of many individuals and organizations, particularly those who
have been reaching the ultimate levels of accountability using the
ROI Methodology. Developed in an easy-to-read format and fortified
with examples, tips, and checklists, this will be an indispensable
guide for those who seek to understand accountability issues.
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