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God's Plagiarist (Paperback, New edition)
Loot Price: R768
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God's Plagiarist (Paperback, New edition)
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"God's Plagiarist" is an entertaining account of the abbe
Jacques-Paul Migne, one of the great entrepreneurs of the
nineteenth century. A priest in Orleans from 1824 to 1833, Migne
then moved to Paris, where, in the space of a decade, he built one
of the most extensive publishing ventures of all time.
How did he do it?
Migne harnessed a deep well of personal energy and a will of iron
to the latest innovations in print technology, advertising, and
merchandising. His assembly-line production and innovative
marketing of the massive editions of the Church Fathers placed him
at the forefront of France's new commerce. Characterized by the
police as one of the great "schemers" of the century, this
priest-entrepreneur put the most questionable of business practices
in the service of his devotion to Catholicism.
Part detective novel, part morality tale, Bloch's narrative not
only will interest scholars of nineteenth-century French
intellectual history but will appeal also to general readers
interested in the history of publishing or just a good historical
yarn.
"An unforgettable, Daumier-like portrait, sharp and satirical, of
this enterprising, austere and somewhat crazed merchandiser of
sacred learning. . . . Bloch deserves great credit for the wit and
style of his effort to explore the Pedantic Park of
nineteenth-century learning, that island of monsters which scholars
have found, as yet, no escape."--Anthony Grafton, "New Republic"
"Bloch is an exhilarating guide to the methods which made Migne the
Napoleon of the Prospectus, a publicist of genius, Buffalo Bill and
P.T. Barnum rolled into one."--David Coward, "Times Literary
Supplement"
"Mercifully, Bloch's sense of humour has none of that condescending
mock-bewilderment commonly applied to the foreign or ancient. . . .
It enables Bloch to promote Migne as a forerunner of the department
store and to place him on a continuum running from St. Paul to the
Tupperware party: the quality of the merchandise is increasingly
irrelevant, still more the nature of its contents."--Graham Robb,
"London Review of Books"
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