The updated new edition of the market-leading strategic analysis
textbook, addressing the emerging challenges that businesses face
in an increasingly complex and dynamic environment In Contemporary
Strategy Analysis, expert strategist and lecturer Robert M. Grant
equips management students and working professionals with the
concepts, frameworks, and techniques needed to make better
strategic decisions. Designed to be accessible to readers from
different backgrounds and with varying levels of experience, this
classic textbook combines a rigorous approach to business strategy
with real-world examples of current practice and highly relevant
case studies personally written by the author. Contemporary
Strategy Analysis focuses on the essential tasks of strategy,
showing readers how to use the tools of strategy analysis to
identify, analyze, and exploit the sources of superior business
performance to secure competitive advantage. The eleventh edition
examines the role of strategy in a world reshaped by the Covid-19
pandemic and discusses a wide range of trending topics -- such as
the corporate social responsibility movement and environmental,
social, and governance innovation -- presented alongside fully
integrated business models and up-to-date examples of business
model innovation. Perfect for undergraduate and MBA students of
business, Contemporary Strategy Analysis has also proven
influential with consultants, executives, and others engaged in the
strategic direction of a modern enterprise.
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