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Designing Interactive Strategy - From Value Chain to Value Constellation (Paperback, New Ed) Loot Price: R1,218
Discovery Miles 12 180
Designing Interactive Strategy - From Value Chain to Value Constellation (Paperback, New Ed): R Normann

Designing Interactive Strategy - From Value Chain to Value Constellation (Paperback, New Ed)

R Normann

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Loot Price R1,218 Discovery Miles 12 180 | Repayment Terms: R114 pm x 12*

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Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: July 1998
First published: November 1998
Authors: R Normann
Dimensions: 227 x 155 x 11mm (L x W x T)
Format: Paperback
Pages: 184
Edition: New Ed
ISBN-13: 978-0-471-98607-2
Categories: Books > Business & Economics > Business & management > Business strategy
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LSN: 0-471-98607-0
Barcode: 9780471986072

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