Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its
profit in key markets just by realizing its customers had already
formed a community of avid scrapbookers? How is Best Buy planning
to dominate the musical instruments market? By understanding the
Brains on Fire model of tapping movements and stepping away from
the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps
for creating a word-of-mouth movement for corporations, products,
services, and organizations. It takes you step-by-step through the
necessary actions needed to start your own authentic
movement.Develop and harness a powerful, sustainable, word-of-mouth
movementDescribes 10 lessons to master and create a powerful,
sustainable movementThe Brains on Fire blog is often ranked in the
top 100 of AdAge's Power 150 Marketing Blogs
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