The revised and updated Sixth Edition gives an in-depth and
incisive analysis of the basic principles of strategic management.
The exposition of these principles is reinforced by seven case
studies that encompass the broad spectrum of Indian companies.
These case studies are culled mainly from manufacturing and
information technology, and include both private and public sector
units. The case studies will be of immense help to the budding
managers as well as provide them with the requisite practical
orientation for understanding the strategic management issues. The
inclusion of the concepts, theory and case studies in a single,
compact volume is the main feature of the book, which makes the
subject easier to understand and learn. Primarily intended as a
textbook for postgraduate students of management and commerce, this
book is of immense help to all those attending management
development and executive development programmes.
General
Imprint: |
PHI Learning
|
Country of origin: |
India |
Release date: |
February 2021 |
Authors: |
R. Srinivasan
|
Dimensions: |
161 x 242 x 22mm (L x W x T) |
Format: |
Paperback
|
Pages: |
382 |
Edition: |
6th Revised edition |
ISBN-13: |
978-93-89-34766-1 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
93-89-34766-1 |
Barcode: |
9789389347661 |
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