Shopping with Freud (Paperback, New)

Consumer choice is regularly taken to be different from other kinds of choice - and not only different , but inferior and relatively trivial. So choosing to have a baby is unlike choosing a new car, and choosing to study a work of great literature is unlike 'merely' consuming a trash novel. In such comparisons, consumption is simple; and its supposed simplicity is necessary to establish the complexity and value of the other, 'higher' category of choice.
Yet if consumer choice were simple, the vast institutional field of 'consumer psychology' would never have developed. Shopping with Freud examines some of the dramatic ways in which the consumer subject was first imagined and analysed by this special area of psychology.
Once the simplicity of the consumerly is seen as a symptom rather than a given, new possibilities for thinking through ethical and other questions of choice emerge. The book looks at the diverse and unexpectedly overlapping ideas of choice and consumer choice deployed in consumer psychology and psychoanalysis, in arguments about the new reproductive technologies, and in arguments about literature and sexuality.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 1993
First published:	1993
Authors:	Rachel Bowlby
Dimensions:	216 x 138 x 9mm (L x W x T)
Format:	Paperback
Pages:	140
Edition:	New
ISBN-13:	978-0-415-06007-3
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Social sciences > Psychology > Cognition & cognitive psychology > General Promotions
LSN:	0-415-06007-9
Barcode:	9780415060073

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