Indian Movie Entrepreneurship - Not just song and dance (Paperback)

One of the world's most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and that it has several regional clusters, which are just as vibrant, with a significant output. The authors begin by outlining the contours of Indian cinema and the different regional language hubs that form part of the larger picture. The reader is then offered a glimpse into the actual process of making a film from day zero to release day. The key players in the Indian movie ecosystem are analysed, with the central role of the producer highlighted. Concluding with a look into the future of the entrepreneurial process in the Indian movie industry, the authors illuminate the shifting parameters of distribution and exhibition. Appealing to those interested in understanding the entrepreneurial journey of the Indian movie industry, the book provides a sneak peek into the business landscape of India more broadly.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Discovering the Creative Industries
Release date:	May 2020
First published:	2020
Authors:	Rajeev Kamineni • Ruth Rentschler
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Paperback
Pages:	134
ISBN-13:	978-1-138-39381-3
Categories:	Books > Business & Economics > Economics > General Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Promotions
LSN:	1-138-39381-9
Barcode:	9781138393813

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