Books > Computing & IT > Applications of computing > Artificial intelligence
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Artificial Intelligence for Business (Paperback, 1st ed. 2019)
Loot Price: R2,435
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Artificial Intelligence for Business (Paperback, 1st ed. 2019)
Series: SpringerBriefs in Business
Expected to ship within 10 - 15 working days
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This book offers a practical guide to artificial intelligence (AI)
techniques that are used in business. The book does not focus on AI
models and algorithms, but instead provides an overview of the most
popular and frequently used models in business. This allows the
book to easily explain AI paradigms and concepts for business
students and executives. Artificial Intelligence for Business is
divided into six chapters. Chapter 1 begins with a brief
introduction to AI and describes its relationship with machine
learning, data science and big data analytics. Chapter 2 presents
core machine learning workflow and the most effective machine
learning techniques. Chapter 3 deals with deep learning, a popular
technique for developing AI applications. Chapter 4 introduces
recommendation engines for business and covers how to use them to
be more competitive. Chapter 5 features natural language processing
(NLP) for sentiment analysis focused on emotions. With the help of
sentiment analysis, businesses can understand their customers
better to improve their experience, which will help the businesses
change their market position. Chapter 6 states potential business
prospects of AI and the benefits that companies can realize by
implementing AI in their processes.
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