Artificial Intelligence for Business (Paperback, 1st ed. 2019)

This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	SpringerBriefs in Business
Release date:	August 2018
First published:	2019
Authors:	Rajendra Akerkar
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	81
Edition:	1st ed. 2019
ISBN-13:	978-3-319-97435-4
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Computing & IT > Applications of computing > Artificial intelligence > General Promotions
LSN:	3-319-97435-1
Barcode:	9783319974354

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