Brand Growth Barriers - Identify, Understand, and Overcome Them (Hardcover, 2013 ed.)

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kruger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. "

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Management for Professionals
Release date:	July 2013
First published:	2013
Authors:	Ralph Kruger • Andreas Stumpf
Dimensions:	235 x 155 x 9mm (L x W x T)
Format:	Hardcover
Pages:	137
Edition:	2013 ed.
ISBN-13:	978-3-642-37107-3
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	3-642-37107-8
Barcode:	9783642371073

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