'You won't find a more honest, raw and helpful look into the
trenches of founding a tech startup than this book' Nir Eyal,
author of Hooked 'Rand Fishkin is the real deal' Seth Godin,
entrepreneur and author ----------- Everyone knows how a startup
story is supposed to go: a young, brilliant entrepreneur has an
cool idea, drops out of college, defies the doubters, overcomes all
odds, makes billions and becomes the envy of the technology world.
This is not that story. Rand Fishkin, the founder and former CEO of
Moz, is one of the world's leading experts on SEO. Moz is now a $45
million a year business, but Fishkin's business and reputation took
15 years to grow, and his startup began not in a Harvard dorm room
but as a mother-and-son family business that fell deeply into debt.
Now Fishkin pulls back the curtain on tech startup mythology,
exposing the ups and downs of startup life that most CEOs would
rather keep secret. For instance: a minimally viable product can be
destructive if you launch at the wrong moment. Growth hacking may
be the buzzword du jour, but initiatives to your business can
fizzle quickly. Revenue and profitability won't protect you from
layoffs. And venture capital always comes with strings attached. In
Lost and Founder Fishkin reveals the mostly awful, sometimes
awesome truth about startup culture with the transparency and
humour that his hundreds of thousands of blog readers have come to
love. Fishkin's hard-won lessons are applicable to any kind of
business environment and this book can help solve your problems,
and make you feel less alone for having them. ----------- 'This is
a truly courageous book. It's one part business-building guide and
two parts Indiana Jones-style adventure memoir' Chris Guillebeau,
author of Side Hustle and The $100 Startup 'Rand Fishkin is like
the industry friend we all wish we had - funny, warm, and
refreshingly honest about the rollercoaster ride that is founding
your own company' Julie Zhou, VP of Product Design at Facebook
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