'If you want to be inspired to build more sustainable
organizations, Deep Purpose should be your next read' Arianna
Huffington, Founder & CEO, Thrive Global 'Insightful,
practical, and timely' Adam Grant, #1 New York Times bestselling
author of Think Again and host of the TED podcast WorkLife 'Deep
Purpose points to the conversations we must have right now about
how to redefine the role of business in society, restore trust, and
enhance our license to operate ... Highly recommended' Paul Polman,
former CEO, Unilever Included in the Thinkers50 Best New Management
Books for 2022 -------------- Distinguished Harvard Business School
professor Ranjay Gulati takes readers inside some of the world's
most purposeful companies to understand the secrets to their
success Few business topics have aroused more skepticism in recent
years than the notion of corporate purpose, and for good reason.
Too many companies deploy purpose as a promotional vehicle to make
themselves feel virtuous and to look good to the outside world.
Some have only foggy ideas about what purpose is and conflate it
with strategy and other concepts like 'mission', 'vision' and
'values'. Even well-intentioned leaders don't understand purpose's
full potential and engage with it half-heartedly and superficially.
Having conducted extensive field research and interviewed
leadership at purpose-oriented companies including Etsy, Lego and
Microsoft, Ranjay Gulati reveals the fatal mistakes leaders
unwittingly make when attempting to implement a reason for being.
Moreover, he shows how companies can embed purpose much more
deeply, delivering impressive performance benefits that reward
customers, suppliers, employees, shareholders and communities
alike. To get this right, leaders must fundamentally change not
only how they execute purpose but also how they conceive of and
relate to it. They must practice what Gulati calls deep purpose,
furthering each organisation's reason for being more intensely,
thoughtfully and comprehensively than ever before. As he argues, a
deeper engagement with purpose can serve as a radically new
operating system, enhancing performance while also delivering
meaningful benefits to society. It's the kind of inspired thinking
that businesses - and the rest of us - urgently need.
--------------- 'Purpose isn't a "nice-to-have" in the business
world anymore. It's a "must-have". This comprehensive guide breaks
down why cultivating purpose isn't just the right thing for
businesses to do - it's the smart thing too.' Carmine Di Sibio,
Global Chairman and CEO, EY 'Many leaders today strive to align
purpose with financial success, but only a few succeed. Gulati
analyzes the tough challenges that leaders everywhere must address
if they are to save the planet while also delivering strong
profits.' Toshiaki Higashihara, Executive Chairman & CEO,
Hitachi, Ltd.
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