Building a successful Advisory practice is not very complicated,
but it does take a tremendous amount of energy and effort. You need
to utilize proper strategies, techniques and also become relentless
with consistency to succeed. What I want to instill in the newly
developing advisor is a sense of ownership. This more business type
mindset can be the difference between having lasting success or
coming up short. I once managed a program where I was charged with
developing new Advisors. I brought in an executive to speak to a
class where he explained that his role was to assist them when they
had their initial struggles developing and managing their business.
His experience showed that many of the advisors he worked with
started off strong but eventually struggled and failed to continue
growing their business. After hearing this I spent several years
researching this very concern. What I found was that it was very
real and happened to many advisors between the 3rd and 5th years of
their careers, dependent upon how fast their initial growth was.
This caused me to spend a great deal of time working with advisors
that had either broken through this plateau or never encountered
this period at all. This book is a culmination of the strategies
that have proven to provide advisors with success in managing their
business. It is hard-work but needs to be consistent work. It is
very tedious work but such is the risk that could provide you with
your ultimate reward. You see everyone in this business starts off
with the idea of wanting to be good at what they do. But it is the
elite performer that puts in the effort that goes along with
becoming great I wish you all the success that this business can
provide you in the future.
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