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Korean Wave in South Asia - Transcultural Flow, Fandom and Identity (Hardcover, 1st ed. 2022)
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Korean Wave in South Asia - Transcultural Flow, Fandom and Identity (Hardcover, 1st ed. 2022)
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This book is a systematic investigation of Korean cultural wave in
South Asia, discovering and analysing the dynamics of fandom,
mechanism of media industry and growing phenomena of Korean culture
in this part of the world. This is one of the very first academic
volumes in South Asia that examines cultural politics, language and
literatures of Korea in a regional location when there might be
some on examining the political and diplomatic relations divorced
from socio-cultural interactions. It focuses on three major
aspects: identity formation in the age of digital culture, fandom
and aspiration in the wake of subculture, and transcultural flow in
South Asia. Through these thematic indicators and empirical
instances the volume explores the modes of transcultural flow vis a
via the global cultural flow. The patterns and processes of
identity construction transformed among the teenagers and youths in
the realm of digital media and embodying the Korean cultural
elements. The book will contribute in the area of media and
cultural studies, global culture and politics, arts and humanities,
social sciences and area studies. Chapter 1 is available open
access under a Creative Commons Attribution 4.0 International
License via link.springer.com.
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