"A well written and comprehensive journey into M&A...an
essential reference for any M&A practitioner...this isn't just
a book about great thoughts and process, but rather how to turn
insight into deals, and deals into lasting value."
-From the Foreword by Joseph R. Perella
Chairman, Institutional Securities and Investment Banking Group,
Morgan Stanley
"Bob Bruner's Applied Mergers and Acquisitions is a masterful
and comprehensive treatment of the topic of M&A. The book is
remarkably complete, discussing economic valuation, legal
considerations, deal structure, ethics, accounting, post-merger
integration-and more. It blends material from practice and from
academia in an easy-to-read style, making it a must-read, and
want-to-read, for anyone interested in this subject."
-Peter Tufano
Sylvan C. Coleman Professor of Financial Management, Harvard
Business School
"How many books really succeed in teaching M&A practitioners
to distinguish among deals that should be avoided, deals that are
promising but can't be executed by the teams involved, and deals
where significant value can be achieved? We should start the count
with Bruner's Applied Mergers and Acquisitions. Bruner is the
ultimate teacher for practitioners who want to improve
performance."
-Edward A. Snyder
Dean and George Pratt Shultz Professor of Economics, University of
Chicago Graduate School of Business
"Bob Bruner has achieved the impossible: covering in one book
all relevant economic, financial, accounting, legal, and tax
aspects of mergers and acquisitions and illustrating each concept
with case studies. Impressive!"
-Theo Vermaelen
Professor of Finance, INSEAD
"Bob Bruner's bookcombines the best of academic thinking and
business practice on one of the most fascinating and challenging
topics in all of business. The area of mergers and acquisitions
stretches executives and scholars to consider the whole realm of
management practice-from strategy, to finance, to law, to
negotiations, to integration planning, to human behavior."
-Robert S. Harris
Dean, Darden Graduate School of Business Administration,
University of Virginia
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