First published in 1970 Public opinion polls and British politics
provides an introductory guide to political polling in Britain. The
book describes the polling organizations themselves, their sampling
methods, and some of the general problems encountered in survey
work. A distinction is drawn between polls concerned with voting
intentions (predictive polls) and polls concerned with the
expression of opinion (opinion polls), and problems of
interpretation in each are discussed. Public opinion polls are then
considered in the context of British politics - firstly their
relationship with the general principles of representative
democracy, and secondly their effect on the practice of politics.
Finally, a word of caution is sounded against taking the polls too
seriously as accurate indicators of the thinking of the British
electorate and also against treating the implications of their
potential uses too lightly. This book is a must read for students
of British politics, election studies and political science.
General
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