Books > Social sciences > Psychology > Social, group or collective psychology
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Social Psychology: A Very Short Introduction (Paperback)
Loot Price: R208
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Social Psychology: A Very Short Introduction (Paperback)
Series: Very Short Introductions
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List price R272
Loot Price R208
Discovery Miles 2 080
You Save R64 (24%)
Expected to ship within 12 - 17 working days
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Social psychology is about the people who populate our everyday
lives, and how they affect our 'personal universe', defining who we
are, and shaping our behaviour, beliefs, attitudes, and ideology.
In an age where we've mapped the human genome and explored much of
the physical world, the study of people's behaviour is one of the
most exciting frontiers of scientific endeavor. In this Very Short
Introduction Richard Crisp tells the story of social psychology,
its history, concepts and major theories. Discussing the classic
studies that have defined the discipline, Crisp introduces social
psychology's key thinkers, and shows how their personal histories
spurred them to understand what connects people to people, and the
societies in which we live. Taking us from the first ideas of the
discipline to its most cutting edge developments, Crisp
demonstrates how social psychology remains profoundly relevant to
everyday life. From attitudes to attraction, prejudice to
persuasion, health to happiness - social psychology provides
insights that can change the world, and help us tackle the defining
problems of the 21st century. ABOUT THE SERIES: The Very Short
Introductions series from Oxford University Press contains hundreds
of titles in almost every subject area. These pocket-sized books
are the perfect way to get ahead in a new subject quickly. Our
expert authors combine facts, analysis, perspective, new ideas, and
enthusiasm to make interesting and challenging topics highly
readable.
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