In Superconnect, Richard Koch and Greg Lockwood show that success
is less about who you are than how you connect a chance meeting
with an old colleague leads to a swanky new job; two businessmen
collaborate online and cofound a successful start-up; a friend
introduces a promising entrepreneur to a millionaire looking to
invest. But why do these lucky breaks always happen to other
people? Personal and professional networks shape everything we do,
but simply knowing that they exist won t help you harness your
connections for maximum success. With an eye toward business
applications, Superconnect outlines the new rules of our densely
linked society. At the core of the analysis are three simple
network components strong relationships, weak relationships, and
hubs that interact in surprising, counterintuitive ways.
Understanding how these components mesh, and connecting unrelated
people, is the way to achieve in today s hyper-connected world."
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