Environmental professionals can no longer simply publish
research in technical journals. Informing the public is now a
critical part of the job. Environmental Communication demonstrates,
step by step, how it's done, and is an essential guide for
communicating complex information to groups not familiar with
scientific material. It addresses the entire communications
process, from message planning, audience analysis and media
relations to public speaking - skills a good communicator must
master for effective public dialogue. Environmental Communication
provides all the knowledge and tools you need to reach your target
audience in a persuasive and highly professional manner.
"This book will certainly help produce the skills for
environmental communications sorely needed for industry, government
and non-profit groups as well as an informed public." Sol P.
Baltimore, Director, Environmental Communications and Adjunct
faculty, Hazardous Waste management program, Department of Chemical
Engineering, College of Engineering, Wayne State University,
Detroit, Michigan.
"All environmental education professionals agree that the
practice of good communications is essential for the success of any
program. This book provides practical skills for this concern." Ju
Chou, Associate Professor, Graduate Institute of Environmental
Education National Taiwan Normal University Taipei, Taiwan
General
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