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Books > Business & Economics > Business & management > Business strategy

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What Is Strategy and Does It Matter? (Paperback, 2nd edition) Loot Price: R747

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What Is Strategy and Does It Matter? (Paperback, 2nd edition)

Richard Whittington

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List price ~~R824~~ Loot Price R747 Discovery Miles 7 470 | Repayment Terms: R70 pm x 12* You Save R77 (9%)

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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	December 2000
First published:	2001
Authors:	Richard Whittington
Dimensions:	233 x 155 x 6mm (L x W x T)
Format:	Paperback
Pages:	151
Edition:	2nd edition
ISBN-13:	978-1-86152-377-8
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-86152-377-7
Barcode:	9781861523778