For courses in international business. Successfully prepare
students for the international marketplace International Business
illustrates how successful managers must function in a competitive
world. Packed with current examples that reflect the vibrancy of
the international business field, this student-friendly text offers
a managerial approach that keeps an emphasis on skills development,
emerging markets, and geographical literacy. It also greatly
emphasises cultural literacy and gives students the tools to
effectively communicate with foreign business representatives. The
9th Edition features new cases, boxes, and analyses reflecting the
latest challenges and opportunities confronting international
businesses, so students are prepared to successfully conduct
business with organisations worldwide.
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