Strategy exhibits a pervasive commitment to the belief that the
best approach to adopt in dealing with affairs of the world is to
confront, overcome and subjugate things to conform to our will,
control and eventual mastery. Performance is about sustaining
distinctiveness. This direct and deliberate approach draws
inspiration from ancient Greek roots and has become orthodoxy. Yet
there are downsides. This book shows why. Using examples from the
world of business, economics, military strategy, politics and
philosophy, it argues that success may inadvertently emerge from
the everyday coping actions of a multitude of individuals, none of
whom intended to contribute to any preconceived design. A
consequence of this claim is that a paradox exists in strategic
interventions, one that no strategist can afford to ignore. The
more single-mindedly a strategic goal is sought, the more likely
such calculated instrumental action eventually works to undermine
its own initial success.
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