Books > Reference & Interdisciplinary > Communication studies > Media studies
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Not a Pretty Picture - Ethnic Minority Views of Television (Hardcover)
Loot Price: R2,829
Discovery Miles 28 290
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Not a Pretty Picture - Ethnic Minority Views of Television (Hardcover)
Series: Routledge Revivals
Expected to ship within 12 - 17 working days
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Total price: R2,849
Discovery Miles: 28 490
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Originally published in 1996, ethnic minorities in the UK made up
over 5% of the population yet were hardly represented in the
hundreds of hours of terrestrial broadcast television each week.
The blatant racism of The Black and White Minstrel Show was over,
but more subtle forms of racism were piped into our living rooms in
an endless stream of white-dominated programming. 'Comedies' and
soaps presented non-whites as a sort of joke humanity -
stereotypical, simple and amusingly childish. Serious programmes
swelled on the negative aspects of ethnicity: race as a problem,
cultural clashes and language barriers. Above all - not white
equals not normal. For many years critics of popular television
argued that such imbalance was harmful. The lack of positive
non-white TV role models for children to identify with was leading
to growing alienation and disaffection. Ethnic minorities
increasingly defined themselves in opposition to white
institutions. They were turning towards separate channels -
narrow-casting - provided to meet their own TV needs. Based on both
extensive survey research and interviews with actual viewers, Not a
Pretty Picture investigates the whole issue of TV and ethnic
minority viewers at the time: their viewing choices, their
criticisms, their feeling about the way they are portrayed. The
conclusions are damning: for most of Britain's ethnic minority
communities TV was a white medium, predominantly controlled by
whites, portraying white culture and denying non-whites a voice.
Not a Pretty Picture, however, provides a voice for these views and
a valuable insight into the way ethnic minorities see TV. Today it
can be read in its historical context, to see how far we have come,
as well as what still needs to be done.
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