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Books > Reference & Interdisciplinary > Communication studies
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Effective Crisis Communication - Moving From Crisis to Opportunity (Paperback, 5th Revised edition)
Loot Price: R3,121
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Effective Crisis Communication - Moving From Crisis to Opportunity (Paperback, 5th Revised edition)
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In this fully updated Fifth Edition, three of today's most
respected crisis/risk communication scholars provide the latest
theory, practice, and innovative approaches for handling crisis.
This acclaimed book presents the discourse of renewal as a theory
to manage crises effectively. The book provides in-depth case
studies that highlight successes and failures in dealing with core
issues of crisis leadership, managing uncertainty, communicating
effectively, understanding risk, promoting communication ethics,
enabling organizational learning, and producing renewing responses
to crisis. Unlike other crisis communication texts, this book
answers the question, "What now?" and explains how organizations
can and should emerge from crisis. Authors Robert R. Ulmer, Timothy
L. Sellnow, and Matthew W. Seeger provide guidelines for taking the
many challenges that crises present and turning those challenges
into opportunities for overcoming a crisis.
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