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The Valuation of Digital Intangibles - Technology, Marketing and Internet (Paperback, 1st ed. 2020)
Loot Price: R3,754
Discovery Miles 37 540
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The Valuation of Digital Intangibles - Technology, Marketing and Internet (Paperback, 1st ed. 2020)
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This book offers a primer on the valuation of digital intangibles,
a trending class of immaterial assets. Startups like successful
unicorns, as well as consolidated firms desperately working to
re-engineer their business models, are now trying to go digital and
to reap higher returns by exploiting new intangibles. This book is
innovative in its design and concept since it tackles a frontier
topic with an original methodology, combining academic rigor with
practical insights. Digital intangibles range from digitized
versions of traditional immaterial assets (brands, patents,
know-how, etc.) to more trendy applications like big data, Internet
of Things, interoperable databases, artificial intelligence,
digital newspapers, social networks, blockchains, FinTech
applications, etc. This book comprehensively addresses related
valuation issues, and demonstrates how best practices can be
applied to specific asset appraisals, making it of interest to
researchers, students, and practitioners alike.
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