This book takes an in-depth look at an emerging approach to the
creation of business leaders.Traditionally, management theories
have taken a psychological approach to leadership, assuming that it
is located within or an attribute of individuals. In contrast, the
discursive approach to leadership, assumes that leadership is
created through communication practices - practices that are
contingent on the negotiation that then occurs between leader and
followers. This book is for a broad audience, including students
and professors in business schools and practicing business
executives. It informs current and future leaders on how to more
effectively approach leadership as a communication practice that
involves and depends upon the response of potential followers. This
is particularly important in a business environment that involves
diverse participants with differing expectations and values related
to the practice of leadership.
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