The Strategy Planning Process - Strategic Analyses, Objectives, Options and Projects (Hardcover, 3rd ed. 2022)

Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies' survival and long-term success. The strategy-planning process proposed in this book is based on the authors' many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach. For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified. The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	August 2022
First published:	2022
Authors:	Rudolf Grunig • Richard Kuhn • Dirk Morschett
Translators:	Maude Montani
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	271
Edition:	3rd ed. 2022
ISBN-13:	978-3-03-093917-5
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-093917-0
Barcode:	9783030939175

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