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Books > Business & Economics > Business & management > Management & management techniques > Operational research

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The Strategy Planning Process - Strategic Analyses, Objectives, Options and Projects (Hardcover, 3rd ed. 2022) Loot Price: R1,296
Discovery Miles 12 960
You Save: R72 (5%)
The Strategy Planning Process - Strategic Analyses, Objectives, Options and Projects (Hardcover, 3rd ed. 2022): Rudolf Grunig,...

The Strategy Planning Process - Strategic Analyses, Objectives, Options and Projects (Hardcover, 3rd ed. 2022)

Rudolf Grunig, Richard Kuhn, Dirk Morschett; Translated by Maude Montani

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List price R1,368 Loot Price R1,296 Discovery Miles 12 960 | Repayment Terms: R121 pm x 12* You Save R72 (5%)

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Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies' survival and long-term success. The strategy-planning process proposed in this book is based on the authors' many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach. For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified. The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: August 2022
First published: 2022
Authors: Rudolf Grunig • Richard Kuhn • Dirk Morschett
Translators: Maude Montani
Dimensions: 235 x 155mm (L x W)
Format: Hardcover
Pages: 271
Edition: 3rd ed. 2022
ISBN-13: 978-3-03-093917-5
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-03-093917-0
Barcode: 9783030939175

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