|
Books > Reference & Interdisciplinary > Museums & museology
|
Buy Now
Museum Marketing (Hardcover)
Loot Price: R5,955
Discovery Miles 59 550
|
|
|
Museum Marketing (Hardcover)
Expected to ship within 12 - 19 working days
|
Museums have moved from a product to a marketing focus within the
last ten years. This has entailed a painful reorientation of
approaches to understanding visitors as 'customers'; new ways of
fundraising and sponsorship as government funding decreases; and
grappling with using the internet for marketing. This book brings
the latest in marketing thinking to bear on the museum sector
taking into account both the commercial issues and social mission
it involves. Carefully structured to be highly accessible the book
offers: * A contemporary and relevant and global approach to museum
marketing written by authors in Britain, Australia, the United
States, and Asia * An approach that reflects the particular
challenges museums of varying sizes face when seeking to market an
experience to a diverse set of stakeholders: audience; funders;
sponsors and government. * A particular focus on museum marketing
in the 'Information Age' * Major case studies at the beginning and
end of each section of the book, and smaller case studies within
chapters The hugely experienced author team, includes both leading
academics and practitioners to ensure the book has broad appeal and
is both relevant, innovative and progressive in approach. It will
be essential reading for students in museum studies, non-profit
marketing, and arts management and marketing. It will also be
equally relevant for professionals working in and managing museums
and galleries, heritage attractions and ministries of arts.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
