For the past two decades, the Advances in International Marketing
series has made unique contributions to the field of international
marketing through original and high-quality essays that address
various international marketing topics. Both theoretical and
empirical contributions are included. While some contributors focus
on managerial issues in international marketing, others take a
public policy or a comparative perspective. Similarly, while some
authors may confine their analyses to well-established concepts or
methodologies in international marketing, others have the
opportunity to incorporate new and innovative perspectives.The
contributions featured in Advances in International Marketing tend
to be longer than the typical journal article and may incorporate
ideas, analyses or techniques considered too radical by other
refereed journals. Individual volumes in the series have often
featured papers selected from the annual meetings of the CIMaR
(Consortium for International Marketing Research). All manuscripts
submitted for publication undergo a double-blind peer review
process.
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