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Die Klinik ALS Marke - Markenkommunikation Und -Fuhrung Fur Krankenhauser Und Klinikketten (German, Hardcover, 2012 ed.) Loot Price: R1,894
Discovery Miles 18 940
Repayment Terms: R177 pm x 12*
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Die Klinik ALS Marke - Markenkommunikation Und -Fuhrung Fur Krankenhauser Und Klinikketten (German, Hardcover, 2012 ed.):...

Die Klinik ALS Marke - Markenkommunikation Und -Fuhrung Fur Krankenhauser Und Klinikketten (German, Hardcover, 2012 ed.)

Sabine Nemec, Harald Jurgen Fritsch

Series: Erfolgskonzepte Praxis- & Krankenhaus-Management

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Loot Price R1,894 Discovery Miles 18 940 | Repayment Terms: R177 pm x 12*

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Wer ein Taschentuch braucht, fragt nach einem Tempo, und Klebeband hei t Tesa . Markennamen pr gen den Alltag.

Nur im Klinikmarkt ist das noch anders - muss sich mit zunehmendem Wettbewerb aber dringend ndern.

Die Differenzierung der Kliniken ber ihre Marke wird zum wichtigen Erfolgsfaktor.

General

Imprint: Springer-Verlag
Country of origin: Germany
Series: Erfolgskonzepte Praxis- & Krankenhaus-Management
Release date: May 2012
First published: October 2012
Authors: Sabine Nemec • Harald Jurgen Fritsch
Dimensions: 244 x 170 x 15mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 174
Edition: 2012 ed.
ISBN-13: 978-3-642-04540-0
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
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LSN: 3-642-04540-5
Barcode: 9783642045400

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