"The Challenge of Remaining Innovative" explores innovation as a
complex phenomenon that may be organizational as well as
technological, that operates both within firms and across the
broader economy, and that involves matters not only of research and
development, but also of marketing, design, and government
relations. The contributors explore two main themes: the challenge
of remaining innovative and the necessity of managing institutional
boundaries in doing so.
The collection is organized into four parts, which move outward
from individual firms; to networks or clusters of firms; to
consultants and other intermediaries in the private economy who
operate outside of the firms themselves; and finally to government
institutions and politics. This scheme delineates a variety of ways
in which entrepreneurship has persisted across the 20th
century--and accentuates how ongoing organizational re-arrangement
has contributed mightily to its sustained vitality.
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