Thinkivity is a dynamic new way of thinking for harnessing the
power of creativity within organizations seeking an enterprise-wide
roadmap for change. In addition to building internal processes for
continuous improvement, it is an effective, convincing guide for
enabling deeper and more meaningful connections with a company's
key customers. With the second book of her Rx for Business series,
Sandra Evans introduces the revolutionary Thinkivity continuum, an
internal workflow system that builds a strong bridge between the
internal processes of a business and the external relationships
with customers, partners, and services. Drawing on her experiences
of more than two decades as a manager and change agent for some of
the most dynamic corporations in the United States, Evans has
created a pragmatic and well-thought-out model for using creative
thinking to connect a company's vision with its customers' most
urgent needs. Beginning with designing the structure for an
actionable strategic vision and mission, this essential guide then
provides careful instruction for building the capabilities within
an organization necessary to meet those goals. Complete with case
studies and graphics to support and illustrate Evans's innovative
process, Thinkivity is a pioneering system that enables performance
breakthroughs for companies of any size.
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