Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Advances in Advertising Research (Vol. IV) - The Changing Roles of Advertising (Paperback, 2013 ed.) Loot Price: R2,440
Discovery Miles 24 400
Repayment Terms: R229 pm x 12*
Add to cart
Advances in Advertising Research (Vol. IV) - The Changing Roles of Advertising (Paperback, 2013 ed.): Sara Rosengren, Micael...

Advances in Advertising Research (Vol. IV) - The Changing Roles of Advertising (Paperback, 2013 ed.)

Sara Rosengren, Micael Dahlen, Shintaro Okazaki

Series: European Advertising Academy

 (sign in to rate)
Loot Price R2,440 Discovery Miles 24 400 | Repayment Terms: R229 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: European Advertising Academy
Release date: June 2015
First published: 2013
Editors: Sara Rosengren • Micael Dahlen • Shintaro Okazaki
Dimensions: 210 x 148 x 22mm (L x W x T)
Format: Paperback
Pages: 407
Edition: 2013 ed.
ISBN-13: 978-3-658-04216-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 3-658-04216-8
Barcode: 9783658042165

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback): Gary Vaynerchuk
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R400 R320 Discovery Miles 3 200
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R626 Discovery Miles 6 260
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R575 Discovery Miles 5 750
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R573 Discovery Miles 5 730
Research Handbook on Luxury Branding (Paperback): Felicitas Morhart, Keith Wilcox, Sandor Czellar
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,027 Discovery Miles 10 270
Key Person of Influence - The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry...
Key Person of Influence - The Five-Step…
Daniel Priestley Paperback  (1)
 R302 R243 Discovery Miles 2 430
Book of Ideas, 2 - a journal of creative direction and graphic design - volume 2 (Paperback): Radim Malinic
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R580 Discovery Miles 5 800
It's Not Inside It's On Top - Memorable Moments In South African Advertising (Paperback): Khanya Mtshali
It's Not Inside It's On Top - Memorable…
Khanya Mtshali Paperback R370 R318 Discovery Miles 3 180
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R498 Discovery Miles 4 980
Book of Ideas, 1 - A Journal of Creative Direction and Graphic Design - Volume 1 (Paperback): Radim Malinic
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R580 Discovery Miles 5 800

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners