Advances in Advertising Research are published by the European
Advertising Academy (EAA). This volume is a compilation of research
presented at the 11th International Conference in Advertising
(ICORIA) which was held in Stockholm (Sweden) in June 2012. The
conference gathered 150 leading researchers from 22 countries under
the conference theme "The changing roles of advertising". The book
provides international state-of-the-art research with 30 articles
by renowned scholars from the worldwide ICORIA network.
General
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