* The first text to provide a thorough insight into the world of
spa management - an international growth phenomenon; * Written by a
team of industry and academic experts from a leading intuition in
the field of spa management education; * Look at all aspects of spa
management from HR and training, to marketing and finance; *
Responds to calls for more rigorous research in the field of spa
and provides a much needed text for the study of spa. The spa
industry is big business - it's estimated worth is $60 billion, and
averages 18% annual growth. The number of day spas has increased by
34.4% globally, from 2003 to 2006; in the same period the number of
medical spa locations more than doubled. Even though spa has a long
and extensive history, spa education is relatively new, with
education at degree level newly introduced across the world. This
is in response to the current recognised shortage currently of
adequately trained and experienced individuals across all levels in
the industry. International Spa Management is the first text to
address these industry needs. It provides a sound and though guide
for all future spa managers looking at all aspects on the
successful running of a spa facility. Divided into four parts it
discusses the following: * The spa industry: types (mineral and
thermal) and destinations * The spa consumer: behaviour, service
and spa design * The business of spas: marketing, operations,
finance and training * Future directions: strategizing for the
future
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